The 2023 Sanrio character popularity ranking results revealed (2024)

The 2023 Sanrio character popularity ranking results revealed (2)

Which beloved character takes the presumably cute crown this year?

The results are in for the 38th installment of Sanrio’s high-stakes popularity poll. 44,487,850 votes, a staggering 168 percent increase from last year, were cast for Sanrio’s 450+ characters. Winners were chosen, but who took the top spot this time? Last year’s poll involved the unexpected return of a vintage favorite cracking into the top ten, so we were eager to see what this year’s installment would bring.

Without further ado, here are the top ten results for Japan!

2023 Sanrio Character Awards

10. Badtz-Maru (1,457,693 votes)

9. Tuxedo Sam (1,513,085 votes)

8. Little Twin Stars (1,518,114 votes)

7. Hangyodon (1,839,694 votes)

6. My Melody (2,264,895 votes)

5. Hello Kitty (2,496,850 votes)

4. Pochacco (3,200,540 votes)

3. Kuromi (3,566,050 votes)

2. Pompompurin (3,695,478 votes)

1. Cinnamoroll (4,376,064 votes)

▼ The top three winners

The 2023 Sanrio character popularity ranking results revealed (3)

There you have it–Cinnamoroll takes the cake (roll?) for the fourth year in a row and is the only character to break the 4 million mark. Sanrio took an official statement from the white doggo regarding his win: “All of these votes are my treasures! Thank you so very much. I love, love, love you all!”

Of particular note is the bad-boy penguin Badtz-Maru, clocking in at 10th place for the first time in 12 years (perhaps to celebrate his 30th anniversary). In addition, Jochum, a recent Sanrio collaboration with 11-member Japanese boy band J01, made its grand debut in 14th place.

▼ Here’s an extended look at the top 90 spots.

The 2023 Sanrio character popularity ranking results revealed (4)

Results in other areas of the world varied slightly, with Yoshikitty and everyone’s favorite lazy egg Gudetama cracking into the top three in other regions and surprises like colorful bunny Usahana even making it big in Thailand. Here are the global top three results.

The 2023 Sanrio character popularity ranking results revealed (5)

Sanrio’s most successful mascot/global ambassador, Hello Kitty, is still within respectable striking distance from the top as well–but perhaps it’s understandable that she didn’t win it all since she’s been pursuing several lines of work recently such as covering the Sailor Moon theme song.

Source: 2023 Sanrio Character Awards via Otakomu
Images: PR Times
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The 2023 Sanrio character popularity ranking results revealed (2024)

FAQs

The 2023 Sanrio character popularity ranking results revealed? ›

Cinnamoroll

Cinnamoroll
Cinnamoroll (Japanese: シナモロール, Hepburn: Shinamorōru) is a character series created by Sanrio on 6 March 2001, with character designs from Miyuki Okumura. The main character, Cinnamoroll, is a white dog with chubby and pink cheeks, long ears, blue eyes, and a tail that resembles a Cinnamon roll.
https://en.wikipedia.org › wiki › Cinnamoroll
was voted the most popular Sanrio character in the U.S., Italy, France, Singapore, Spain, Australia, China, Brazil and South Korea, while Pochacco was No.

Who is the OG Sanrio character? ›

Coro Chan (1973)

Coro Chan (コロちゃん, Korochan) is the first original Sanrio character. Introduced in 1973, he is portrayed as a gentle and laid-back bear.

Who is more popular, My Melody or Kuromi? ›

Meanwhile, Kuromi cracked the top 3 for the first time, overtaking her rival My Melody for the first time. Pom Pom Purin took second spot. The top 10 mascots are below: Cinnamoroll.

How to vote for Sanrio character ranking? ›

You can vote online at ranking.sanrio.co.jp. I voted for Hangyodon, Usahana, Hanamaruobake, Marumofubiyori and Kirimichan who is NOT getting discontinued!

Who is Kuromi's boyfriend? ›

After fleeing from Mariland to the human world she meets, partners up with, and falls madly in love with Keiichi Hiiragi, a coldhearted bishōnen violinist.

Who is Hello Kitty's boyfriend? ›

Dear Daniel is a childhood friend of Hello Kitty and her boyfriend. His spiky hair is his signature look. Dear Daniel is a sensitive guy and finds wonder in even the smallest things.

Is Kuromi a evil? ›

In the series, Kuromi is actually an escaped prisoner from Mariland, a forest where My Melody lives. She wanted to get back at My Melody for ruining her life! Even though she was intentionally made to be a villain, Kuromi was so cute and hard to hate! Eventually, she was made into an official Sanrio character.

Who is the depressed Sanrio character? ›

Gudetama's kimo-kawaii shows through its depression, which causes it to constantly complain about its hard life. Gudetama's vocal protestations against its lot in life make it an uncharacteristic hit with the supposedly stoic and hardworking Japanese people.

Who is Kuromi's sister? ›

Romina is Kuromi's older sister. She's a little bigger than Kuromi, and her ears, which are less sharp than Kuromi's, are held at the top of her head by a hot pink heart-eyed skull hair clip. She came into existence because of Kuromi's longing for a cool, cute, and mysterious older sibling.

Why is pochacco so popular? ›

Pochacco's new look and lovable personality made him very popular. He also liked many different things. This made him the top Sanrio character from 1991 to 1995. Fans really loved him during those years.

Why is Kuromi suddenly so popular? ›

On her debut, Kuromi took the punk, scene, and goth communities by storm and quickly became highly successful due to her unique, contrasting yet similar appearance and "naughty" personality compared to My Melody (which explains her trademark "angry" eyes), and due to this immense popularity, she since become a major ...

Who has crush on Kuromi? ›

One of Baku's most defining traits is his crush on Kuromi despite often being victim to her anger. He cares deeply for her well being, even to the point of trying to stop the heroes from preventing the end of the world when Dar takes her life hostage. This love is due to her fiery personality, and her hidden kind side.

Is Keroppi a boy? ›

As a boy, Keroppi was a smart, studious frog. Keroppi and his brother, Koroppi, were the smart ones of Donut Pond, always envied by the other kids of the city. Keroppi was even a bit of an overachiever, taking swimming and singing lessons in his spare time. Their father, Keroppa, had very high hopes for the boys.

Who is the oldest Sanrio character? ›

The first original Sanrio character, Coro Chan, was introduced in 1973. Hello Kitty was added to the lineup of early Sanrio characters in 1974 and the first related merchandise was released the following year.

Who is the biggest Sanrio fan? ›

We got the chance to speak with Asako Kanda, a Hello Kitty super fan who holds the Guinness World Record for the world's biggest Hello Kitty collection!

Who is the oldest Sanrio? ›

The first original Sanrio character, Coro Chan, was introduced in 1973. Hello Kitty was added to the lineup of early Sanrio characters in 1974 and the first related merchandise was released the following year.

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