How do you organize and present your mood board to your clients or stakeholders? (2024)

Um moodboard é uma coleção de materiais visuais que evocam um determinado tema, estilo ou conceito. Eles podem ser um ponto de partida poderoso em qualquer processo criativo que capture a essência de algo antes de se comprometer com o design final.Você pode escolher imagens e paleta de cores no Pinterest e usar o Canva para montar, ambas as plataformas são gratuitas e intuitivas!

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When presenting a mood board to clients or stakeholders, consider their preferences and the project's context. Begin by introducing the purpose and objectives of the mood board. Provide context around the design elements and inspirations. If using a physical board, ensure it's neatly organized and visually appealing. For digital boards, use user-friendly platforms, arrange images logically, and add explanatory notes or captions. During the presentation, guide your audience through each element, explaining its significance and how it aligns with the project goals. Encourage feedback and discussion to ensure the mood board resonates with their vision.

I create moodboards or stylescapes on Illustrator or Figma. Stylescapes are more advanced forms of moodboards created by The Futur which involves a much more elevated conceptualization of what the vision of the moodboard entails for the customer to perceive. The color scheme, typography (font style), photography and inspiration as well the adjectives and attributes of the brand's personality should all be included in a moodboard or stylescape.

In my experience, formulating a theme for a mood board serves as a pivotal step. It acts as a navigational compass, steering the selection of design elements towards a unified representation. For instance, when crafting a theme like "minimalist elegance," my approach typically involves curating a monochrome palette, employing sleek typography, and integrating refined visuals. This aligns the design choices directly with the client's objectives, making the presentation more cohesive and purposeful.

One thing I do before setting a theme, is looking at the themes that are already out there. It's kind of like a musician who wants to come out with a new/innovative album. To a certain degree, it's almost necessary for that musician to know what's out there in the world. Otherwise it might be too similar or too different. I'd recommend getting clarity on this before selecting a theme. Typically while doing this groundwork research, a "winning" theme emerges organically. In the same way you know what's missing from the fridge when you look at what's inside.

When making a moodboard that shows what you're imagining, it's important to keep it consistent.At Unikorns, we believe that a moodboard should stick to one idea or style. This makes everything clear and connected. Doing this stops people from getting mixed up and makes your design idea stronger.It might be fun to add different things like movie scenes or special photos that don’t seem related to the brand right away, but explains the feelings. In such a case, it's really important to help everyone understand why these things are there.The main thing is to make a moodboard that not only shows your design idea but also is easy for everyone to understand.

Organizing the elements on a mood board involves a strategic approach after choosing the format and theme. Various methods, like arranging elements by color, category, contrast, or hierarchy, offer different perspectives. Balancing harmony and variety is crucial, accentuating the most vital or unique elements. To infuse structure and clarity, I often employ grids, frames, or white space. Experimenting with layouts becomes pivotal in capturing the desired mood and effectively communicating the intended message.

Após estabelecer a direção do seu moodboard, adicione qualquer conteúdo escrito que tiver. Isso pode incluir valores da marca, declarações de posicionamento, palavras na forma de adjetivos, slogans ou qualquer outra parte do briefing que irá inspirá-lo e mantê-lo no caminho certo.Em seguida, adicione quaisquer recursos visuais existentes que você possa ter coletado. Podem ser imagens e logotipos, expressões existentes da marca ou elementos de design fornecidos por um cliente. Use-os como base para definir o humor do seu conselho. Podem não permanecer na composição final, mas servem como grande inspiração.

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Annotations act as brief notes or labels that clarify the meaning or purpose of elements on your mood board. They help communicate design decisions to clients or stakeholders, especially those less familiar with design concepts. Annotations also justify creative choices by linking them to the theme, target audience, brand values, or design goals.

Annotations on mood boards are critical when you or your team are not present to communicate the thought processes or discussions. Many interactive tools allow you to show/hide notes so that the board isn't cluttered with text. In physical boards I'd recommend a simple number or labeling format that references notes in a separate document or file. This format would also allow back and forth discussions as contributors and stakeholders have time, versus sitting in a meeting.It's important to be thorough and capture all client concerns or feedback. You may disagree with the feedback, but documenting it goes a long way to letting the client know they are heard.

Before presenting your mood board, adequate preparation is essential. Rehearse your presentation, anticipate queries, and check technical aspects like format, size, and compatibility. Have a contingency plan for possible glitches. Complement your mood board with supporting materials like a brief summary, references, or proposals for subsequent actions.

Depois de reunir toda a inspiração em um só lugar, o próximo passo é organizar suas ideias para criar a composição perfeita.Lembre-se de que organizar um quadro de humor bagunçado é um processo iterativo e não há problema em experimentar e fazer ajustes à medida que avança. O objetivo é criar um quadro de humor bem estruturado e visualmente atraente que comunique com eficácia sua visão criativa, então não tenha pressa.

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Comece explorando a composição e introduzindo hierarquia. Coloque um elemento-chave, como uma imagem que capture a essência do que você está tentando transmitir e ajude a ancorar o quadro. Altere o tamanho e a posição dos elementos restantes para indicar a importância e a relação entre eles. Seja criativo e sobreponha e recorte imagens conforme necessário e não se esqueça, se achar que uma imagem não funciona bem, troque-a ou remova-a. Lembre-se que menos é mais!

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While generative AI is quickly becoming a standard part of our workflows, not all clients are comfortable with the technology. At this point in time, limit the inclusion of AI generated materials and avoid your declaration of using the tools unless it's relevant to the project.

Always keep your client's journey in mind. Make their journey easy, smooth, and with proper flow so that they enjoy it and don't see it as a boring presentation they have to sit and watch for 20 mins.

É essencial estar aberto a críticas construtivas em qualquer técnica ou projeto criativo. Isso garante que seu humor ou visão estejam indo na direção certa. Agora que a primeira versão está pronta, é hora de pedir feedback específico sobre coisas como cor, tom, humor e estilo. Fique aberto a sugestões e melhorias e tente não levar as críticas para o lado pessoal. Lembre-se, é melhor detectar quaisquer problemas nesta fase antes de iniciar o produto final.

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