A Breakdown Of The Aesthetics And Fashion Of Taylor Swift's Album "Midnights" | Grazia India (2024)

The unmissable theme for Midnights is the ‘70s nostalgia.

Taylor Swift did it again- and it’s better than ever. Well, every time the singer-songwriter releases a new music album, she strikes a chord so deep that we can’t help but cry our hearts out at the relatability scale. And this time with Midnights, Swift has not only managed to address her inner demons but also scintillated a sparkler of hope and acceptance for millions around the globe. She has returned with some new music for fans after a brief hiatus of re-recording her albums, and so has begun a new aesthetic era for the singer.


During the span of 16 years of her career, Swift has constantly reinvented her image, and that includes her fashion aesthetics. As she debuted with her self-titled album back in 2006, we were introduced to the singer as a small-town country girl, with bouncy curls and playful sundresses, singing about youthful love and high school romance. With Fearless and Speak Now, she adopted some theatricals for her videos, still staying true to her country roots.

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The
Red era began to show her love for everything vintage, and she grew out of her innocent girl image with the trope of scarlet lips. 1989 started off her 80s pop goth era, and then with Reputation, we saw a Swift aesthetic that screams femme fatale with her dark lips and snake motifs. Lover era was drastically different from her previous ones, as pastels, butterflies and everything rosy replaced the dark tones. folklore and Evermore marked Swift’s indie era, with cottagecore and escapism as her prevalent themes, using fictional characters to weave out stories.

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With folklore and Evermore, Taylor Swift shifted her public image from being manipulative and heartbroken to that of a pure artist and storyteller. And Midnights looks like the pinnacle of the journey to self-discovery, where Swift peers into her soul and revisits her past in a positive light. After having used fictional characters for telling tales of love in the previous two albums, Taylor Swift is back with her personal tone for songwriting. In a release, she said, “This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams.”


The unmissable theme for Midnights is the ‘70s nostalgia, and it plays out in her music videos, Instagram shout-outs and promotional event ensembles. At the VMAs this year, she surprised everyone with the announcement of this 10th studio album, which was released on October 21. Even her outfit for the event was an easter egg for her album aesthetic, as she arrived all ‘bejewelled’ in a rhinestone-studded Oscar de la Renta.

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The mood for the album goes from an autumnal cozy palette to shimmery glam, all the while staying in the 70s fashion. In the Midnights teaser, the silhouettes included shrunken polos, cosy knits, neutral wide-legged trousers, dazzling lingerie, faux fur stole and diamond jewellery. Armed with a vintage aesthetic, Swift is giving off retro-glam vibes in this era.


The good ol’ Hollywood pizzazz of the swinging ‘70s can be easily noted in her music video for the song Bejeweled. While the video began with a comic take on the fairytale of Cinderella, with the aesthetic inspired by her previous albums folklore and evermore, the rest of the song is about Swift’s self-recognition, exuding sexy glitz and charm surrounded by diamonds and crystals.


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The fantastical tale of facing one’s inner demons and past ghosts is the recurring theme in the song Anti-Hero, which has been imaginatively played out in the music video. Channelling sharp fall energy, the old-fashioned setting had acoustic guitars, rotary telephones, and the old house charm, with Swift’s egos and alter-egos donning pieces like houndstooth polo sweater, ribbed knit trousers, sequinned bodysuit and high snake print boots.


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A very retro, 70s vibe can also be spotted on the four vinyl covers Taylor Swift launched ahead of the album release. Named Moonstone Blue, Jade Green, Blood Moon, and Mahogany editions respectively, the art has the singer in various spirits of autumnal-hued 70s.

Taylor Swift’s 10th studio album, #Midnights, now has four editions of vinyls available for pre-order: Moonstone Blue, Jade Green, Blood Moon, and Mahogany.

Purchase here: https://t.co/tVqosE3tS4 pic.twitter.com/rQAlAcouif

— Pop Crave (@PopCrave) September 1, 2022

Swift has never failed to express her life’s trajectory and reinvention of herself via fashion throughout her career, and Midnights has explored her journey of finding herself in the purest form.

A Breakdown Of The Aesthetics And Fashion Of Taylor Swift's Album "Midnights" | Grazia India (2024)

FAQs

What aesthetic is Taylor Swift Midnights? ›

In line with the introspective mood, the Midnights era aesthetic makes a nod to nostalgic nightlife style, lifting elements from '70s disco and indie sleaze.

What song is sampled in question? ›

It samples Swift's own 2016 single "Out of the Woods".

What is Taylor Swift's most unpopular album? ›

"Taylor Swift" is widely regarded as Swift's worst album, but that's only because all her albums are good. Something has to be the "worst" — that's how rankings work — and "Taylor Swift" is often overlooked, being the singer's first and most rudimentary work.

Why were Midnights so popular? ›

Music critics regarded Midnights as an amalgamation of Swift's past albums. They praised her songwriting for engaging narratives and compositions; most of them complimented the production as restrained and tasteful, although a few found it derivative.

What style is the Midnights era? ›

Midnights ranges from retro to seductive, sparkly to moody. And throughout this mega post, we'll go through all of that. Oh, and did we mention we've just launched our ultimate Taylor Swift puzzle pack made by Swifties for Swifties?

What is the vibe of Midnights album? ›

Midnights is an engulfing vibe, reveling in a synth-forward energy that is in the lineage of her pop trilogy — 1989, 2017's Reputation, and 2019's Lover. Lyrically, Midnights is her messiest and possibly most vulnerable work.

What is Taylor Swift's favorite color? ›

Taylor Swift's fav color... Fandom. When? She said at the Eras tour, when she performed Enchanted, it was Purple, which inspired the theme for the song!

Did Taylor Swift sample her own song? ›

Taylor Swift sampling herself in the song “Question…?” from “Out Of The Woods” in her 1989 album #taylorswift #swifttok #swiftie #1989 #question #taylorsversion #outofthewoods #pop #popmusic.

What was Taylor Swift's first song? ›

"Tim McGraw" is the debut single by the American singer-songwriter Taylor Swift, who wrote it with Liz Rose for her self-titled debut studio album (2006). Big Machine Records released the song to US country radio on June 19, 2006.

What is Taylor Swift's saddest album? ›

Taylor Swift's 'The Tortured Poets Department': Saddest Lyrics.

How many cats does Taylor Swift have? ›

The pop star is a package deal with her three cats, named Meredith Grey, Olivia Benson and Benjamin Button. The feline trio often make appearances in social media posts, public outings, ads and music videos.

What is Taylor Swift's least liked song? ›

Top 6 WORST Taylor Swift Songs
  • Author's Note: This article is satire.
  • Six: “ME!” from Lover.
  • Five: “Dear John” from Speak Now.
  • Four: “Would've, Could've, Should've” from Midnights.
  • Three: “Red” from 22.
  • Two: “The Man” from Lover.
  • One: “All Too Well” from Red.
Mar 31, 2023

Is Midnights about a miscarriage? ›

Fritz is not alone. After Swift's "Midnights" was released, many listeners shared how the song spoke to their personal experience with pregnancy loss.

Was Midnights a breakup album? ›

This makes sense as the emotions she felt from that could have inspired the more somber tracks that everyone previously assumed to be about older exes from her past. If you look at it from the lens of her relationship with Joe being in trouble, then yes 100 percent it can be viewed as a breakup album.

Did Midnights get a Grammy? ›

Taylor Swift made history at the 2024 Grammys as her album Midnights won the most prestigious award of the night.

Is Midnights 70s themed? ›

With midnights being the main theme of the album, the color scheme focuses on a deep navy blue color. But there were also a lot of retro 70s aspects to the album release, from her music video sets to her photoshoot outfits.

What aesthetic is Reputation? ›

'Reputation' (2017)

Throughout her “Reputation” era, Swift ensured a very consistent aesthetic: black 'fits, snakes galore, lots of knee-high black boots and dark lips to match. The catalyst of Swift's "Reputation" era seems to be the gossip and rumors trailing her the year prior.

What Colour is Midnights Taylor Swift? ›

Taylor Swift - Midnights (Moonstone Blue Colour Vinyl)

It's Taylor's new album. Already breaking records...and we can't stop repeat listening to 'You're On Your Own, Kid'! Tracklisting: Lavender Haze.

Is Taylor Swift Midnights a visual album? ›

Shortly before her new album dropped at midnight, Swift revealed that Midnights is actually a visual album.

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